Investor Fact Sheet

AIR is strategically poised to enter the Health and Wellness sector during a period of tremendous growth and expansion. Although breathing is the most basic of human functions, the expansive health benefits associated with improved breathing have thus far been greatly overlooked.

Not only does AIR dramatically improve airflow, its innovative, cutting-edge design has no competition. AIR provides drug-free, safe and effective products that promote better health through better breathing.

Industry Facts:

Americans currently spend over $34 billion annually on Alternative medicine.

Despite the general economic downturn, consumers continue to demonstrate their interest in and demand for natural ways to improve their health.

Three out of the top 4 fastest growing industry categories involve health and wellness.

BREATHE/DECONGEST:

  • The average person takes 21,600 breaths each day
  • 70% of the body's waste products are removed via breathing
  • Mouth breathing has a negative effect on every cell in the body, and is associated with snoring, sleep apnea, headaches, hypertension, and chronic sinus infections
  • The sale of nasal strips exceeded $100,000,000.00 in 2011. Nasal strips are less effective and not remotely discreet
  • Recent marketing efforts to promote Breathe Right as a lifestyle choice to improve breathing, sleep and overall wellbeing reflect the need for this type of product for mainstream consumers
  • $4 billion spend annually for OTC cough/cold medicines, many of which have unpleasant side effects

 

SLEEP/SNORE:

  • Sleep deprivation is a serious and rampant problem, demonstrated by the expected annual sale of OTC sleep aids to reach or exceed $759 annually by 2013
  • Research indicates consumers are cautious of sleep aids, but would consider natural alternatives to conventional medications and OTC products
  • People who sleep less than 6 hours per night have a 70% higher mortality rate than those sleeping 7-8 hours
  • 45% of the population snores, creating a demand for an effective solution to this widespread problem

 

ALLERGY/TRAVEL FILTERS

  • 25% of the population suffer from allergies, spending $11.2 Billion annually for medications that treat rather than prevent allergens from entering the system
  • The sale of PSE containing products is approximately $600 Million/year
  • American College of Allergy and Asthma: "Allergen avoidance is the best treatment for allergic disease."
  • Can be used in addition to OTC allergy medication for extra protections
  • Nine billion airline trips are taken every year
  • Air travelers suffer higher rates of disease infection
  • Airplane cabin air is a notoriously unhealthy breeding ground for bacteria and viruses. At this time, the only available solution is an uncomfortable, unsightly facemask
  • 2003 SARS outbreak demonstrated widespread exposure as far as 7 rows away from infected individual

 

HEADACHE/NAUSEA

  • AIR provides the most effective delivery system for therapeutic essential oils
  • Essential oils are fast acting, long lasting, and side effect free.
  • Essential oils/aromatherapy are scientifically shown to be effective
  • 2004 Nobel Prize: "Small molecules travel through nasal airway, interact with olfactory receptors, trigger unique pattern of brain processes that create a distinct cascade of internal responses in the body"
  • Dr Oz: "Aromatherapy is effective because it works on the amygdala, the brains emotional center."
  • Creighton University School of Medicine: Essential oils found to produce pain-relieving effects similar to acetaminophen
  • University of Maryland/British Journal of Anesthesia: Ginger effective in treating post-operative nausea, vomiting, sea-sickness, and chemo-induced sickness

 

SPORT

  • The of sport-related supplements is rapidly on the rise, growing 22% in 2011, and expected to reach $3.6 million in 2012